Watch Now: MidAmerica Industrial Park flexes manufacturing might with retail, residential expansion
9 Mar 2021
PRYOR — With face-to-face interaction largely suspended by COVID-19, MidAmerica Industrial Park needed to new way to attract tenants.
So, it ditched its on-road marketing efforts and took to the digital highway.
Now just weeks into its launch, the online strategy produced by Tulsa-based advertising agency Gitwit accentuates MAIP’s many positives, including on-site water and wastewater treatment plants and custom Grand River Dam Authority-provided electricity. It also highlights the park’s absence of red tape courtesy of Dave Stewart, who calls the shots via his lifetime appointment as chief administrative officer.
As promoted in the campaign, which touts MidAmerica as the “land of the one-day permitting,” the new favorite four-letter word of companies is “D-a-v-e” and his favorite three-letter word is “y-e-s.”